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Re and underwear They embody the most powerful marketing force in the world die hard fansIn this essential book leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs veteran business owners startup founders nonprofits and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation They lay out a road map for converting customers' ardor into buying power pulling one of a kind exa.
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